An Exciting Time for Online Video, and for The David Project


[one_half_last]Here is why this is an exciting time for online video: [custom_list type="dot"]

  • 48 hours of video are uploaded to YouTube every minute, with over 3 billion videos viewed per day. More video is uploaded to YouTube in 60 days than the three major TV networks  (ABC, CBS, and NBC) created in 60 years.
  • Cisco, which produces computer networking products, predicts that 90% of online traffic will be video content in the next three years.
  • Neilson, a consumer tracking company, reports that 56% of survey respondents watch video on a mobile phone at least once a month, and 28% at least once a day.


[/one_half_last] You might be wondering what this has to do with Israel, campus-based advocacy, and The David Project. Well, video can uniquely move people and rally groups together. The David Project and a small but growing group of non-profits recognize the importance of utilizing online video to connect and share stories and messages with constituents (and donors). To see the potential impact online video can have, we do not need to look any further than the It Gets Better campaign, which has inspired 50,000+ user-created videos viewed more than 50 million times, or this year’s viral hit KONY 2012, which gained 50 million views in one week and over 94 million views to date.

While we have yet to receive over a million views for any of our videos, The David Project’s YouTube page contains a great variety of videos that highlight where we are as an organization, as well as innovative programs and initiatives we are involved in. Anyone interested in getting a taste for our new strategic approach can find it through video. However, we are gearing up to top our past projects­–I am filming the first-ever David Project Israel Uncovered trip, which is a 10-day experience for 35 students (1/3 Israel advocates and 2/3 campus leaders).

The students will learn through experience and from each other as they travel to important religious sites (Jewish, Christian and Muslim), meet with student, corporate, and social leaders, and challenge each other about what a Jewish democracy means in the modern world.

The individual and group stories that come out of this travel experience will not stay in Israel. The footage will be edited into a documentary revealing the complex and nuanced issues the students grapple with, and then will be presented online for continued conversation. Stay tuned, this is going to be exciting.