Just Like US

 
 

The David Project is proud to partner with Boston University Hillel and Just Like US to share genuine and positive student stories from our Israel Uncovered: Campus Leaders Mission.

Just Like US is a content marketing program that allows users to produce and promote stories that highlight the shared values between the United States and Israel in three categories: Innovation, Diversity, and Culture.

THE CHALLENGE

Mainstream media tends to focus on negative narratives about Israel. In addition, well organized anti-Israel groups are successfully leveraging digital marketing to further the negative bias against Israel.

THE OBJECTIVE

Create a student driven digital communication platform that offsets the negative narratives by curating and creating authentic, positive stories that matter not only to Israel supporters, but also to uninformed students.

Goals

  • Challenge students to re-think pre-conceived assumptions about Israel.
  • Reframe the campus Israel dialogue.
  • Provide students with the tools, guidance and resources to speak about the vibrancy, richness, and progressiveness of Israel, the Israeli culture and the Israeli people.
  • Enable students to learn more about Israel and establish their own personal connections to the land and people of Israel.